The company can present numbers and sources to give an overview of the target market size.Ī business can choose to consolidate the market analysis and competition analysis into one section or present them as two separate sections. Market analysis includes information about the target market’s demographics, geographical location, consumer behavior, and market needs. This section confirms that the company understands the market and that it has already analyzed the existing market to determine that there is adequate demand to support its proposed business model. The market analysis section details the target market for the company’s product offerings. It also shows the company’s position in the industry and how it will compete in the market against other major players. Some of the information provided in this section includes major competitors, industry trends, and estimated revenues. The industry overview section provides information about the specific industry that the business operates in. The executive summary should not exceed two pages. It must be short and to the point, and it should capture the reader’s attention. It should be written last to ensure that you don’t leave any details out. It provides a summary of the entire business plan. The executive summary is the most important section because it is the first section that investors and bankers see when they open the business plan. The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date, and the company logo. Here are the main sections of a business plan: 1. Contents of a Business PlanĪ business plan should be structured in a way that it contains all the important information that investors are looking for. Typically, it should present whatever information an investor or financial institution expects to see before providing financing to a business. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing.Ī business plan should follow a standard format and contain all the important business plan elements. The White House has twice recognized Higher Achievement for its contributions.A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. In 2005, Higher Achievement received the Neighborhood Builder Award from Bank of America, The Washington Post's Award for Excellence in Nonprofit Management and the 2005 Accenture/ NPower Award for Innovation in Technology. Higher Achievement is currently engaged in a highly-regarded randomized study run by Public/Private Ventures to measure the tangible outcomes of its efforts. In 2006, Higher Achievement plans to begin a process of regional scaling with a long-term goal of a national scaling initiative. With the assistance of 300 volunteer mentors, Higher Achievement scholars spend 650 hours per year in after-school and summer instruction. Its budget is $1.7 million and there is a current staff of 20. Higher Achievement students mark some of the highest gains in the country with 70 percent of all "C" (or below) students having increased a full letter grade or more in reading, 68 percent of all "C" (or below) students having increased a full letter grade or more in math, 54 percent of students having improved their standardized reading score with an average increase of 9.5 percent, and 66 percent of students having improved their standardized math score with an average increase of 11 percent during the 2003-2004 program year.įounded in 1975 and reorganized in 1999, Higher Achievement serves approximately 500 students or "scholars" in the Washington, D.C. Higher Achievement offers three year-round, community-based programs: After-School Academy Summer Academy and Top High School Placement. Higher Achievement's mission is to develop academic skills, behaviors, and attitudes in academically motivated and underserved middle school children to improve their grades, standardized test scores, attendance, and opportunities to attend top high school programs. Higher Achievement is a four-year high school preparatory after-school program for disadvantaged urban children of various academic levels during middle school, 5th-8th grade. Sample Organization Overview The Organization A detailed overview can include information about a nonprofit’s:īelow is a sample organization overview provided by The Bridgespan Group that exhibits many descriptors helpful to qualified candidates considering a position with a nonprofit organization. It should include information that will help interested external candidates better assess their fit with the organization and better understand the organization’s goals and beneficiaries. The organization overview in a nonprofit job description shares key descriptors of the organization.
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